Strategy School

End of an Era – Observations on Day 3 of the Web Summit

My interest in the Web Summit lies in where technology interfaces with traditional industries. The disruption to traditional routes to markets, channels sales etc….

As such the talks I enjoyed most were in the “off piste” smaller Summit rooms talking about the impact technology has on fashion, advertising, consumer goods, marketing, brands, media, blogging, health & fitness etc….

What is very clear is that technology has a huge impact on all of our businesses so we have to embrace this changing landscape to stay relevant.

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