Dublin headquartered Broadlake sells its majority stake in Irish skincare company Vita Liberata

This transaction marks Broadlake’s second exit in as many months following the €68m sale of Merlyn Industries to Norcros Plc in November 2017.

January 5th 2018 – Vita Liberata, the international skincare and self-tan brand, has been acquired by US based Crown Laboratories Inc., a fully-integrated specialty pharmaceutical company focused in dermatology with the backing of New York private investment firm Hildred Capital Partners.

Broadlake is a private investment company that typically invests €2-10m in established and growing businesses. Broadlake invested in Vita Liberata in 2012 to accelerate the international growth of the business, supporting its successful expansion into the North American market.

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Kilkenny headquartered Merlyn Industries acquired by Norcros plc in £60.0m deal


Kilkenny headquartered Merlyn Industries acquired by Norcros plc in £60.0m deal
Merlyn Industries, the UK and Ireland’s market leading premium shower enclosures company, is being acquired by Norcros plc for £60.0m on a debt free, cash free basis (subject to certain adjustments)  from its shareholders the Hoyne family and Dublin based investment firm, Broadlake.  Merlyn was established in 2000, by EY Entrepreneur of the Year Finalist Michael Hoyne and the company employs 58 staff based in Kilkenny, a 16 person sales team in the UK and has 9 people in Asia.

Norcros plc is a group of market leading businesses supplying innovative, branded bathroom and kitchen products with operations in the UK and South Africa. Its portfolio of well-known brands includes Triton, VADO, Croydex and Johnson Tiles.

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