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Historic British coffee brand Layton Fern, founded in 1893, has been acquired by our partner, 2468 group. 2468 has main offices in Dunboyne, Co. Meath and Warrington in England, as well as offices in Waterford and Athlone.
Traditionally every Christmas our inboxes face a gigantic influx of generic email templates of ‘Merry Christmas’ Messages. We decided that this staid tradition provided an opportunity to stand out. Instead of sending out Xmas cards or emails we would create a video to be pushed across our social media channels, with the goal of generating brand awareness, positive brand association and enhanced social currency.